GWI Core Survey
B2B Purchase Influencers
Choose audience:
When purchasing items for your business or department, how do you typically find out about new brands?
Search engines
22.3%
I do not purchase for my business / department
19.8%
Recommendations from colleagues / business contacts
17.5%
Direct contact from brand representatives (e.g. emails, calls, social media)
Brand pages or posts on social media
Recommendations / endorsements from industry experts
Ads seen via trade magazines / websites
Emails from brands
News / opinion articles in trade magazines or websites
Ads seen in non-trade / traditional media
Brochures / other information received by post
Other sources
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