GWI Core Survey
Brand Advocacy
Choose audience:
What would most motivate you to promote your favorite brand online?
High-quality products
49.1%
Rewards (e.g. discounts, free gifts, etc)
39%
Love for the brand
33.5%
When I've received great customer service
When something is relevant to my own interests
The feeling of taking part / being involved
Having insider knowledge about the brand or its products
When something is relevant to my friends' interests
When I have a personal / one-on-one relationship with a brand
Access to exclusive content or services (e.g. music, videos, etc)
When something enhances my online reputation / status
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