GWI Core Survey
Online Product Research
Choose audience:
Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?
Search engines
51.1%
Social networks
45.6%
Consumer reviews
37.4%
Product / brand sites
Mobile apps
Price comparison websites
Video sites
Discount voucher / coupon sites
Question & Answer sites
Blogs on products / brands
Specialist / independent review sites
Messaging / live chat services
Forums / message boards
Vlogs (blogs recorded in video form)
Micro-blogs (e.g. X)
Online pinboards (e.g. Pinterest)
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