GWI Sports Survey
Merchandising
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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What types of sports team / sports brand merchandise have you purchased in the last 6 months?
None of these
35%
Casualwear / leisure clothing (e.g. for everyday use)
29.7%
Sportswear / technical clothing (e.g. for the gym / training)
28.4%
Accessories (e.g. caps / hats, scarfs, bags)
Souvenirs (e.g. cups / mugs, key-rings, stationery, toys)
Official jerseys
Other
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