GWI Automotive Survey

Brand Role in Consumer's Life (To Q1 2023)

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Which of these things do you most want your favorite brands to do / provide? (Max. 3 answers)

Connect you with other fans of the brand

Donate to / support charities

Give you the chance to customize / personalize products

Help you to simplify / organize your daily life

Improve your image / reputation

Improve your knowledge and skills

Keep you up-to-date with the latest news and products

Let you contribute ideas for new products / designs

Make you feel cool / trendy

Make you feel like a valued customer

Produce eco-friendly products

Provide entertaining videos / content

Provide innovative new products

Provide personalized recommendations for purchases

Provide useful apps and online services

Use materials / services from local suppliers