GWI Automotive Survey
Instagram Features / Actions
Choose audience:
What have you done on Instagram in the last month?
Watched a video
15.5%
Watched / uploaded content to Instagram Reels
9.1%
Created Stories
8.2%
Reacted to polls / questions on Stories
Click on a sponsored / promoted post or ad
Used filters
Clicked on a link sticker on Stories to see more
Used Instagram Discovery
Sent an audio message (From Q1 2024)
None of these
Posted polls / questions on Stories
Used Instagram Shopping Bag
Used IGTV
Swiped up on Stories to see more (To Q1 2023)
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