September 2024 Zeitgeist Survey
Social Media Influence on Purchases
Choose audience:
Have you ever researched or purchased a product / service after seeing it featured on the following social media platforms?
YouTube
34.2%
None of these
32.9%
Facebook
32%
Instagram
29.9%
TikTok
22.4%
X (formerly Twitter)
9.3%
Pinterest
8.6%
Reddit
4.7%
LinkedIn
4.3%
Twitch
3.5%
Discord
2.7%
Threads
1.9%
Other
1.5%
Tumblr
1.4%
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