August 2024 Zeitgeist Survey
Planned Gift Purchase on Singles' Day
Choose audience:
Which of the following products do you think you will buy as a gift during Singles' Day this year?
None of these
20.7%
I'm not sure yet
10.1%
Clothes
7.7%
Gift / present
5.4%
Personal care items (e.g. cosmetics, skincare)
4.6%
Accessories (e.g. jewelry)
3.6%
Smartphone
3%
Leisure / entertainment (e.g. books / films)
2.7%
Personal electronics (e.g. PC / laptop)
2.6%
Smart devices (e.g. smart speaker, smartwatch)
2.3%
Gaming devices / items (e.g. consoles)
2.2%
Luxury (e.g. designer bags)
1.8%
Home appliances / devices (e.g. TV, refrigerators)
1.6%
Home furnishing (e.g. sofa, bed)
1.2%
Other
0.6%
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