October 2023 Zeitgeist Survey
Additional Purchases for Events
Choose audience:
Which of the following, if any, did you purchase as a result of attending this event?
Movie theater » Food & drink (e.g. dinner before the event)
42.4%
Sporting event » Food & drink (e.g. dinner before the event)
16.3%
Museum / gallery » Food & drink (e.g. dinner before the event)
15%
Music festival » Food & drink (e.g. dinner before the event)
14.4%
Movie theater » Clothing / outfits for the event
14%
Movie theater » Merchandise (official branded products)
12.6%
Theater (e.g. musical, play) » Food & drink (e.g. dinner before the event)
12.6%
Movie theater » Travel (e.g. flights, train tickets)
11.5%
Concert tour » Food & drink (e.g. dinner before the event)
10.5%
Music festival » Clothing / outfits for the event
10.4%
Sporting event » Merchandise (official branded products)
10.3%
Sporting event » Clothing / outfits for the event
10.2%
Sporting event » Travel (e.g. flights, train tickets)
9.9%
Museum / gallery » Merchandise (official branded products)
9.2%
Music festival » Travel (e.g. flights, train tickets)
8.9%
Movie theater » Beauty services (e.g. hair, nails)
8.9%
Museum / gallery » Travel (e.g. flights, train tickets)
8.8%
Music festival » Merchandise (official branded products)
8.2%
Concert tour » Travel (e.g. flights, train tickets)
7.9%
Museum / gallery » Clothing / outfits for the event
7.7%
Movie theater » Accommodation
7.5%
Theater (e.g. musical, play) » Clothing / outfits for the event
7.5%
Concert tour » Clothing / outfits for the event
7%
Concert tour » Merchandise (official branded products)
7%
Theater (e.g. musical, play) » Travel (e.g. flights, train tickets)
6.9%
Music festival » Accommodation
6.9%
Theater (e.g. musical, play) » Merchandise (official branded products)
6.8%
Movie theater » Other
6.6%
Sporting event » Accommodation
6.2%
Music festival » Beauty services (e.g. hair, nails)
5.9%
Museum / gallery » Accommodation
5.6%
Concert tour » Accommodation
5.5%
Theater (e.g. musical, play) » Beauty services (e.g. hair, nails)
5%
Concert tour » Beauty services (e.g. hair, nails)
4.8%
Sporting event » Beauty services (e.g. hair, nails)
4.6%
Museum / gallery » Beauty services (e.g. hair, nails)
4.5%
Museum / gallery » Other
4%
Theater (e.g. musical, play) » Accommodation
3.9%
Theater (e.g. musical, play) » Other
2%
Sporting event » Other
1.6%
Music festival » Other
1.1%
Concert tour » Other
0.9%
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