April 2024 Zeitgeist Survey
Reasons for Raising Awareness for Social Causes
Choose audience:
Thinking about organizations who raise awareness for social causes, why do you think they do this?
To attract socially conscious consumers
39.3%
To make a difference
32.3%
As a PR opportunity
29.6%
They care about the cause
28.9%
To increase profits
28.3%
To differentiate themselves from competitors
27.1%
To align with consumer demands
26.8%
To join a social movement
18.5%
Not sure
6.7%
Other
1.3%
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