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GWI Alcohol Survey
Preference
for
appearing
Online
as
Self
vs
Persona
Learn more about our data
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Wave
Q2 2024
Q2 2024
Q4 2022
Location
Worldwide
Worldwide
China
France
Germany
Japan
UK
USA
Choose audience:
All Internet users
Alcohol gifters
Baby boomers
Beer drinkers
Gen Z
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Typically, which of the following would you rather do?
Audience %
Audience %
Index
Universe
Responses
Datapoint %
Appear online as myself
55.5%
Appear online as a different persona
44.5%
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