GWI Core Survey
Reasons for using Ad-Blocking
Choose audience:
Which of the following describes why you use an ad blocker?
There are too many ads
20.7%
Ads get in the way
17.7%
To protect my privacy
13.2%
Ads aren't relevant to me
To stop any inappropriate content being shown
To improve my device's performance (e.g. battery life, page load times)
To stop companies collecting data about me
Other
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