June 2024 Zeitgeist Survey
Factors Influencing Online Shopping Experience
Choose audience:
Which of the following are most important for your online shopping experience?
Free delivery
18.7%
Online discounts
12.4%
Secure checkout
12.2%
Variety of products
11.4%
Ease of browsing
9.3%
Price comparison
8.2%
Ability to read product reviews
7.4%
Ability to read product descriptions
5.7%
Bug-free, fast website / app
4%
Next-day delivery
3.3%
Option to speak to a human (e.g. customer service)
2.9%
Same-day delivery
2.7%
Sustainable practices (e.g. packaging)
2.7%
Avoiding queues
1.7%
None of these
1.1%
Personalized recommendations
1%
Ability to speak to an AI chatbot
0.6%
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