June 2024 Zeitgeist Survey
Reasons for Watching Long-Form Content
Choose audience:
What are your main reasons for watching long-form content / videos?
Entertainment
55.1%
Education and learning
29.6%
Filling spare time
28.4%
Source of creativity / information
22.7%
Finding inspiration for things (e.g. places to visit, things to buy, etc)
19.7%
Keep up-to-date with current trends
18%
Convenience
9.9%
Keep up-to-date with companies / brands
8%
Background noise
7.7%
Keep up-to-date with influencers / celebrities
7.6%
Community and connection
6.6%
Other
2.5%
Don't know
1%
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