June 2024 Zeitgeist Survey
Causes Brands Should Promote
Choose audience:
Which of the following causes do you want brands to promote, especially in a year leading up to a major election?
Anti-poverty (e.g. food banks, meal programs)
33.1%
Health and medicine (e.g. cancer research / fundraising)
29.7%
Environmental and wildlife (e.g. conservation efforts)
25.8%
Social justice
22.9%
Anti-war / international violence
22.5%
Education (e.g. scholarships)
21.4%
Humanitarian relief
14%
Community development
13.4%
None of these
12.6%
Animal welfare (e.g. donations to shelters)
11.7%
Voting initiatives (e.g. voter registration drives)
8.5%
Youth services
6.9%
Veteran-specific issues
5.5%
Arts and culture
4.3%
Other
3.4%
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