January 2024 Zeitgeist Survey
Planned Purchases During Black Friday
Choose audience:
Which of the following products, if any, did you plan on purchasing during Black Friday 2023?
Clothes
36.5%
None of these
27.8%
Gift / present
24.4%
Personal care items (e.g. cosmetics, skincare)
21.1%
Personal electronics (e.g. PC / laptop)
17.6%
Smartphone
17.3%
Home appliances / devices (e.g. TV, refrigerators)
16.3%
Leisure / entertainment (e.g. books / films)
14.2%
Gaming devices / items (e.g. consoles)
12.7%
Smart devices (e.g. smart speaker, smartwatch)
11.6%
Accessories (e.g. jewlery)
10%
Home furnishing (e.g. sofa, bed)
8.1%
Other
4.4%
Luxury (e.g. designer bags)
4.3%
Want to get all the results?