GWI Alcohol Survey
Instagram Features / Actions
Choose audience:
What have you done on Instagram in the last month?
Watched a video
14.8%
Watched / uploaded content to Instagram Reels
9%
Created Stories
7.9%
Click on a sponsored / promoted post or ad
Reacted to polls / questions on Stories
Clicked on a link sticker on Stories to see more
Used filters
Used Instagram Discovery
Sent an audio message (From Q2 2024)
Posted polls / questions on Stories
Used Instagram Shopping Bag
None of these
Used IGTV
Swiped up on Stories to see more (To Q4 2022)
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