GWI Sports Survey
Social Media Platforms Used To Follow Sports
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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Which of these platforms do you use to follow sports (e.g. read articles / updates, watch coverage or clips, etc)?
YouTube
15.6%
Instagram
13.5%
Facebook
11.9%
X
WhatsApp
Douyin (China Only)
TikTok (Select Markets Only)
Weixin (China Only)
Weibo (China Only)
Snapchat
Twitch
Reddit
Little Red Book (China Only)
Kuaishou (China Only)
Tencent QQ (China Only)
Threads
Hupu (China Only)
Xigua (China Only)
LINE
Tumblr
WeChat (Select Markets Only)
Huomao (China Only)
None of these
Tencent Sports App (China Only) (Q2 2021 Only)
Tencent Kandian (China Only) (Q2 2021 Only)
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