July 2024 Zeitgeist Survey
Discovery of Video Entertainment in Evening
Choose audience:
When looking for new video content to watch in the evening, how do you prefer to discover it?
Scrolling through content libraries
31.5%
Suggestions from friends or family
30.7%
Personalized suggestions (e.g. recommendations based on viewing history)
24.1%
Search functionality (e.g. typing in a search bar)
23.9%
Checking trending or popular content
20.8%
Recommendations on social media
17%
Ads or promotions on TV or streaming platforms
15%
Subscriptions or notifications from streaming services
14.5%
None of these
8.6%
Suggestions from Influencers or creators
7.7%
Ads or promotions in public spaces (e.g. billboards or public transport)
5.3%
Other
3.5%
Want to get all the results?