GWI Alcohol Survey
All Personas
Choose audience:
This Segmentation is generated based on answers to a variety of questions from GWI Core
Parenting Focused Workers
34.2%
Mobile Dependents
33.6%
Gamers
18.4%
Daredevils
Sports Fans
Tech Confident
Parental Investors
Thrifty Parents
Foodies
Socialites
Traditional Parents
Social TV Viewers
Trend-Setters
Career Focused Parents
Go-Getters
Online Activists
Social Learners
Health Technologists
Jet-setters (From Q2 2024)
Tech Trackers
Brand-loyalists
Smart Connectors
Traditionalists
Shopaholics
Tech Suspicious
Memers
Early Adopters
Progressives
Social Fashionista
Social Media Scrollers
Young Parent
Social Shoppers
New Expecting Parents
Esports Fans (To Q4 2022)
Social Gamers (To Q4 2022)
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