GWI Core Survey
Brand Discovery
Choose audience:
How do you typically find out about new brands and products?
Search engines
32.9%
Ads seen on TV
32.8%
Word-of-mouth recommendations from friend or family members
29.9%
Ads seen on social media
Brand / product websites
TV shows / films
In-store product displays or promotions
Recommendations / comments on social media
Ads seen on websites
Online retail websites
Consumer review sites
Ads seen on mobile or tablet apps
Product comparison websites
Ads seen before videos / TV shows (eg. on streaming accounts/on smart TV)
Product samples or trials
Ads on billboards or posters
Personalized purchase recommendations on websites
Updates on brands' social media pages
Endorsements by celebrities or an influencer
Ads seen on public transport
Posts or reviews from expert bloggers
Product brochures / catalogues
Ads seen in video / mobile games
Emails or letters / mailshots from companies
Ads in magazines or newspapers
Ads on music-streaming services
Stories / articles on newspaper or magazine websites
Ads heard on the radio
Vlogs
Ads / sponsored content on podcasts
Ads seen at the cinema
Stories / articles in printed editions of newspapers or magazines
Ads seen in virtual spaces (e.g VR/AR)
Forums / message boards (to Q3 2022)
Ads on messaging apps (to Q3 2022)
Deals on group-buying websites (e.g. Groupon) (To Q2 2019)
Ads seen before online videos or TV shows start to play (to Q1 2024)
Ads seen online (To Q4 2018)
Ads on TV / radio (To Q3 2015)
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