October 2023 Zeitgeist Survey
In-Person vs. Online
Choose audience:
Which of these best describes where you plan to shop on Black Friday this year?
An equal mix of in-person and online
12%
Mostly online and some in-person
9.5%
Mostly in-person and some online
8.9%
Exclusively online
5.3%
Exclusively in-person
3.8%
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