GWI Core Survey
All Personas
Choose audience:
This Segmentation is generated based on answers to a variety of questions from GWI Core
Mobile Dependents
29.3%
Parenting Focused Workers
23.3%
Daredevils
21%
Tech Confident
Sports Fans
Gamers
Social TV Viewers
Social Learners
Socialites
Parental Investors
Thrifty Parents
Foodies
Memers
Traditional Parents
Online Activists
Go-Getters
Trend-Setters
Tech Trackers
Brand-loyalists
Career Focused Parents
Social Media Scrollers
Health Technologists
Tech Suspicious
Jet-setters
Traditionalists
Shopaholics
Early Adopters
Social Shoppers
Smart Connectors
Social Fashionista
Young Parent
Progressives
New Expecting Parents
Esports Fans (to Q3 2022)
Social Gamers (to Q3 2022)
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