April 2024 Zeitgeist Survey

Attitudes Toward Live Shopping Events

Choose audience:

Thinking about live shopping events, to what extent do you agree or disagree with the following statements?

I trust the product because I can see it being shown or used by someone » Somewhat agree

2.7%

I have discovered new brands / products through live shopping events » Somewhat agree

2.5%

Live shopping is a sociable experience » Somewhat agree

2.5%

I prefer live shopping events hosted by normal people (i.e. not celebrities / influencers) » Somewhat agree

2.2%

I have discovered new brands / products through live shopping events » Strongly agree

2.2%

I trust the product because I can see it being shown or used by someone » Strongly agree

2.1%

Live shopping is a sociable experience » Strongly agree

I prefer live shopping events hosted by normal people (i.e. not celebrities / influencers) » Neither agree or disagree

1.5%

I prefer live shopping events hosted by normal people (i.e. not celebrities / influencers) » Strongly agree

1.4%

Live shopping is a sociable experience » Neither agree or disagree

0.7%

I have discovered new brands / products through live shopping events » Neither agree or disagree

0.5%

I trust the product because I can see it being shown or used by someone » Neither agree or disagree

0.4%

I trust the product because I can see it being shown or used by someone » Strongly disagree

0.1%

I have discovered new brands / products through live shopping events » Somewhat disagree

0.1%

I trust the product because I can see it being shown or used by someone » Somewhat disagree

0.1%

I prefer live shopping events hosted by normal people (i.e. not celebrities / influencers) » Somewhat disagree

0.1%

Live shopping is a sociable experience » Somewhat disagree

0.1%

I have discovered new brands / products through live shopping events » Strongly disagree

0.1%

I prefer live shopping events hosted by normal people (i.e. not celebrities / influencers) » Strongly disagree

Live shopping is a sociable experience » Strongly disagree

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