April 2024 Zeitgeist Survey
Grocery Brand Authenticity
Choose audience:
Which of the following actions by a grocery brand do you think would make it seem more authentic (e.g. Coca-Cola, Colgate)?
Value for money
46.9%
Consistent product / service quality
41.6%
Clear and accurate product information
32.4%
Responsibly sourced ingredients / materials
26.1%
Reliable customer service
24.1%
Treating employees fairly
23.3%
Paying taxes
12.4%
Public commitments to social causes / issues
12.1%
Offering warranties / guarantees
11.2%
Heritage / company history
10.8%
Charitable contributions
8.6%
None of these
4.6%
Other
0.6%
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