March 2024 Zeitgeist Survey
Recent Influencer Purchase Type
Choose audience:
Thinking about the most recent product you have purchased after seeing an influencer's endorsement, what type of product was it?
Clothing
7.5%
Skincare
6.6%
Smartphone
5.9%
Gaming
5%
Other
4.4%
Makeup
3.8%
Fitness / health
3.1%
Hair care
2.9%
Sports
2.4%
Shoes / trainers
2.2%
Television
2.1%
Headphones
2.1%
Laptop / tablet
1.9%
Accessories (e.g. bag, jewelry)
1.8%
Travel / vacation package
1.5%
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