March 2024 Zeitgeist Survey
Olympic Viewership Plans
Choose audience:
How do you plan to follow the Olympics?
Watch live events on TV
51.9%
Watch highlights on TV
41.8%
Stream live events online
26.3%
Read news / articles about the games
24.3%
Stream highlights online
20.8%
Do not plan to follow
18.5%
Online updates on my feed
15%
Follow athletes on social media
11.8%
Follow network accounts on social media (e.g. NBC / BBC / Eurosport)
10.9%
Listen to podcasts
6.9%
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