November 2023 Zeitgeist Survey
Reasons for Not Completing Purchase
Choose audience:
Which of these best describes why you didn't complete your purchase?
Please select no more than three
I found a cheaper alternative
37.2%
Shipping cost was too high
23%
Shipping time was too long
16%
There wasn't a free / easy returns policy
14.6%
Tax was too high
7.4%
The check-out process was too long
7.4%
I had to create an account
6.5%
Other
6.2%
I didn't feel it was safe to pay online
5.5%
None of these
2.8%
Want to get all the results?