February 2024 Zeitgeist Survey
Factors in Trusting Organizations
Choose audience:
Which of these factors impact your trust in a company the most?
Please select no more than three
Quality of the product / service
52.7%
Security of the customers' data
34.9%
Treatment of employees
31.2%
Level of transparency on company processes (i.e. hiring, supply chains, etc.)
28.2%
Whether or not I received good customer experience
25.2%
Support of societal issues (i.e. diversity and inclusion, the environment)
16.7%
Company reaction to customer feedback
15.8%
How the company engages with customers (i.e. via social media)
12.2%
Public perception
11.5%
None of these
6.8%
Advertising
4.5%
Other
1.5%
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