January 2024 Zeitgeist Survey
Products Purchased on Singles' Day
Choose audience:
Which of the following did you purchase on Singles Day' 2023?
Clothes
4.8%
Personal care items (e.g. cosmetics, skincare)
3.1%
None of these
2.6%
Gift / present
2.4%
Smartphone
1.7%
Accessories (e.g. jewlery)
1.5%
Leisure / entertainment (e.g. books / films)
1%
Personal electronics (e.g. PC / laptop)
1%
Smart devices (e.g. smart speaker, smartwatch)
1%
Home appliances / devices (e.g. TV, refrigerators)
0.8%
Gaming devices / items (e.g. consoles)
0.8%
Home furnishing (e.g. sofa, bed)
0.7%
Luxury (e.g. designer bags)
0.5%
Other
0.4%
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