January 2024 Zeitgeist Survey
Products Purchased on Black Friday
Choose audience:
Which of the following did you purchase on Black Friday 2023?
Clothes
32.9%
None of these
32.1%
Gift / present
21.3%
Personal care items (e.g. cosmetics, skincare)
17.5%
Smartphone
11%
Leisure / entertainment (e.g. books / films)
10.6%
Home appliances / devices (e.g. TV, refrigerators)
10.5%
Personal electronics (e.g. PC / laptop)
10.3%
Gaming devices / items (e.g. consoles)
8.7%
Accessories (e.g. jewlery)
7.9%
Smart devices (e.g. smart speaker, smartwatch)
7.8%
Home furnishing (e.g. sofa, bed)
5.2%
Other
4.6%
Luxury (e.g. designer bags)
2.7%
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