January 2024 Zeitgeist Survey
Attitudes: Super Bowl Ads
Choose audience:
To what extent do you agree or disagree with the following statements?
I like to see ads with elements of nostalgia in them » Somewhat agree
9.8%
I like to see NFL personnel (e.g. player or coach) in ads » Neither agree nor disagree
8.8%
I like to see non-NFL personnel (e.g. singer or actor) in ads » Somewhat agree
8.1%
I like to see non-NFL personnel (e.g. singer or actor) in ads » Neither agree nor disagree
7.5%
I like to see NFL personnel (e.g. player or coach) in ads » Somewhat agree
7.2%
I am likely to take action (e.g. scan QR code, visit site) after watching a Super Bowl ad » Neither agree nor disagree
6%
I like to see ads with elements of nostalgia in them » Strongly agree
5.9%
I like watching Super Bowl ads more than the actual game » Somewhat agree
5.7%
I like watching Super Bowl ads more than the actual game » Neither agree nor disagree
5.5%
I like to see ads with elements of nostalgia in them » Neither agree nor disagree
4.7%
I am likely to take action (e.g. scan QR code, visit site) after watching a Super Bowl ad » Somewhat agree
4.4%
I am likely to take action (e.g. scan QR code, visit site) after watching a Super Bowl ad » Strongly disagree
4.4%
I am likely to take action (e.g. scan QR code, visit site) after watching a Super Bowl ad » Somewhat disagree
4.3%
I like to see non-NFL personnel (e.g. singer or actor) in ads » Strongly agree
3.9%
I like watching Super Bowl ads more than the actual game » Somewhat disagree
3.9%
I like to see NFL personnel (e.g. player or coach) in ads » Strongly agree
3.1%
I like watching Super Bowl ads more than the actual game » Strongly agree
3%
I like watching Super Bowl ads more than the actual game » Strongly disagree
3%
I am likely to take action (e.g. scan QR code, visit site) after watching a Super Bowl ad » Strongly agree
1.9%
I like to see NFL personnel (e.g. player or coach) in ads » Somewhat disagree
1.4%
I like to see non-NFL personnel (e.g. singer or actor) in ads » Somewhat disagree
1.1%
I like to see non-NFL personnel (e.g. singer or actor) in ads » Strongly disagree
0.7%
I like to see NFL personnel (e.g. player or coach) in ads » Strongly disagree
0.7%
I like to see ads with elements of nostalgia in them » Somewhat disagree
0.5%
I like to see ads with elements of nostalgia in them » Strongly disagree
0.3%
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