January 2024 Zeitgeist Survey
Reasons for Purchasing from TikTok Shop
Choose audience:
Which of the following reasons explain why you have purchased any products from TikTok Shop?
The product was available for a good price
5.7%
I saw advertisements for the product on TikTok
4.2%
Positive customer reviews
4.1%
Quick / easy checkout process
3.7%
I had a discount code to use on TikTok Shop
3.6%
I wanted to experience TikTok Shop
3.6%
I enjoy the interactive / engaging shopping experience
2.9%
I wanted to support content creators / influencers that I follow on TikTok
1.7%
I couldn't find the product in-stock anywhere else
1%
Other
0.1%
Not sure
0%
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