January 2024 Zeitgeist Survey
Important Factors for In-Store Shopping
Choose audience:
Which of the following is most important for your in-store shopping experience?
In-store discounts
31.3%
Ability to check product quality
21.9%
Customer service
15.1%
Self-service checkouts
5.9%
Return / exchange services
5.9%
None of these
5.5%
Sustainable practices
3.8%
Ability to use retailer website or app in-store
3.5%
Personal shopper services
2.1%
Scan-and-go technology
1.5%
In-store entertainment
1.4%
Click-and-collect services
1.2%
Immersive digital experiences (e.g. virtual reality headsets)
0.9%
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