May 2024 Zeitgeist Survey
Political Brand Credibility
Choose audience:
Which of the following do you think makes a brand / company credible to talk about politics?
Clear and accurate product information
41%
History of accountability
40.7%
History of public commitments to social causes / issues
35.9%
Treating employees fairly
33.7%
Consistent product / service quality
32.6%
Clean legal record
32.2%
Responsibly sourced ingredients / materials
26.9%
None of these
19.3%
Donations to charity
13.2%
Third-party certificates / awards
12.7%
Other
2%
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