November 2023 Zeitgeist Survey
Reasons for Purchasing Products
Choose audience:
What are the most common reason(s) why you have purchased a product immediately, rather than adding it to a wishlist?
Please select no more than three
To take advantage of sales / deals
3.6%
Quick / easy online checkout process
2.1%
I didn't want to miss out (e.g. limited time offers / limited supply)
2%
Other
2%
It's convenient (i.e. on the front page of a website)
1.7%
To treat / reward myself
1.4%
I know I can easily return an item
1.2%
It's fun to buy / discover new things
1%
I know I can make flexible payment options
0.7%
Positive comments on social media
0.3%
To help cope with stress
0.3%
To pass the time
0.3%
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