GWI Travel Survey
Purchase Influences
Choose audience:
Do any of these things influence your decision about where to go on vacation?
Recommendations from friends / family
41%
Social media posts / photos by friends / family
24.7%
Deals from travel websites / apps / agencies
23.2%
Ads you've seen online
Ads you've seen on social media
Previous vacations you've been on
Ads you've seen on TV
Social media posts / photos by celebrities / influencers / content creators
Travel blogs or discussion forums
TV series / travel programs
Movies
Recommendations from my children
Ads you've seen in magazines
Ads you've seen on billboards / posters
Ads you've seen on public transport
Ads you've heard on the radio
None of these
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