November 2023 Zeitgeist Survey
Financial Advice
Choose audience:
When looking for financial advice, who do you trust?
Banks
43.2%
Family / friends / peers
41.6%
Certified financial advisors
36.2%
Online financial tools
28%
Website / blog posts about finances
25.5%
Books / magazines
12.5%
Online videos
11.9%
Social media influencers
9.3%
Other
5.9%
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