GWI Alcohol Survey
B2B Purchase Influencers
Choose audience:
When purchasing items for your business or department, how do you typically find out about new brands?
Search engines
27.6%
Recommendations from colleagues / business contacts
24.1%
Direct contact from brand representatives (e.g. emails, calls, social media)
22%
I do not purchase for my business / department
Brand pages or posts on social media
Recommendations / endorsements from industry experts
News / opinion articles in trade magazines or websites
Ads seen via trade magazines / websites
Emails from brands
Brochures / other information received by post
Ads seen in non-trade / traditional media
Other sources
Want to get all the results?