GWI Luxury Survey
Social Media Activities (Past 12 Months)
Choose audience:
Have you done any of the following on social media in the past 12 months? Please select all that apply
Liked, commented or shared a luxury brand's content
11.5%
Explored fashion-related hashtags / links
10.5%
Followed a fashion influencer / blogger
8.9%
Followed a luxury / designer fashion brand
Saved a post for fashion inspiration / outfit ideas
Followed a celebrity / well-known individual because of their style
Purchased a luxury / designer product after seeing it advertised / endorsed
Posted / talked about luxury / designer fashion
None of these
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