June 2024 Zeitgeist Survey
Loyalty and Reward Scheme Types Preferred
Choose audience:
What kind of reward / loyalty schemes do you like brands to have?
Discounts / Coupons (e.g. disconts on future purchases)
51.2%
Cashback (e.g. earn a return on your purchases)
49.6%
Points-based (e.g. earn points on purchases)
46.5%
Free gifts (e.g. earn a free gift on selected items / basket total)
37.6%
Exclusive deals for loyalty scheme members (e.g. free shipping)
31.9%
Loyalty cards (e.g. earn a number of stamps to receive a reward)
30%
Personalised offers (e.g. discounts on my favorite purchases)
27.6%
Gifts / discounts for referring friends / family
21.3%
Partner programs (e.g. rewards redeemable across businesses)
19.1%
Tiered-based (e.g. greater perks for higher tiers)
15.2%
Early access to products for loyalty scheme members
14.7%
None of these
1%
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