GWI Luxury Survey
Luxury Fragrance Preferences
Choose audience:
Which of these would be most important to you if purchasing luxury / designer fragrance? Please select all that apply
The scent / smell
53.4%
Longevity of the scent
40.7%
Quality of ingredients
34.4%
Price / value for money
Brand reputation and heritage
Look of the bottle / packaging
Sustainably sourced ingredients / packaging
Limited edition / exclusivity
Cruelty free / vegan
Don't know / none of these
Celebrity / influencer collaborations
Other
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