GWI Kids Survey
Frequency of Using Social Media (12-15 only)
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Which of these do you use more than once a day? / Which of these do you use about once a day?
Weixin (13-15 Only) (China Only) » Used more than once a day
13.6%
Douyin (China Only) » Used more than once a day
12.2%
TikTok (13-15 Only) » Used more than once a day
10.8%
Instagram (13-15 Only) » Used more than once a day
Xiaohongshu (12-15 Only) (China Only) » Less often
WhatsApp (Select Markets Only) (13-15 Only) » Used more than once a day
QQ (China Only) » Used more than once a day
Facebook (13-15 in Select Markets Only) (14-15 in Spain Only) » Used more than once a day
QQ (China Only) » Less often
iMessage » Less often
Douyin (China Only) » Less often
Snapchat (13-15 Only) » Used more than once a day
Facetime » Less often
Douyin (China Only) » Used about once a day
Facebook Messenger (13-15 in Select Markets Only) (14-15 in Spain Only) » Used more than once a day
Zoom (12-15 Only) » Less often
Xiaohongshu (12-15 Only) (China Only) » Used about once a day
QQ (China Only) » Used about once a day
Facebook Messenger (13-15 in Select Markets Only) (14-15 in Spain Only) » Less often
iMessage » Used more than once a day
Instagram (13-15 Only) » Used about once a day
Douban (12-15 Only) (China Only) » Less often
Xiaohongshu (12-15 Only) (China Only) » Used more than once a day
Instagram (13-15 Only) » Less often
Facebook (13-15 in Select Markets Only) (14-15 in Spain Only) » Less often
Facebook (13-15 in Select Markets Only) (14-15 in Spain Only) » Used about once a day
Meipai (12-15 Only) (China Only) » Less often
TikTok (13-15 Only) » Used about once a day
Snapchat (13-15 Only) » Less often
Pinterest (13-15 in Select Markets Only) (14-15 in Germany, Italy & Spain Only) (15 in France & Poland Only) » Less often
Facebook Messenger (13-15 in Select Markets Only) (14-15 in Spain Only) » Used about once a day
Weixin (13-15 Only) (China Only) » Less often
X (13-15 Only) » Used more than once a day
iMessage » Used about once a day
TikTok (13-15 Only) » Less often
Skype (13-15 Only) » Less often
Snapchat (13-15 Only) » Used about once a day
Facetime » Used about once a day
Weixin (13-15 Only) (China Only) » Used about once a day
Reddit (13-15 Only) » Less often
Discord (13-15 Only) » Less often
Facetime » Used more than once a day
Microsoft teams » Less often
Pinterest (13-15 in Select Markets Only) (14-15 in Germany, Italy & Spain Only) (15 in France & Poland Only) » Used about once a day
X (13-15 Only) » Less often
WhatsApp (Select Markets Only) (13-15 Only) » Used about once a day
X (13-15 Only) » Used about once a day
Discord (13-15 Only) » Used more than once a day
Pinterest (13-15 in Select Markets Only) (14-15 in Germany, Italy & Spain Only) (15 in France & Poland Only) » Used more than once a day
WhatsApp (Select Markets Only) (13-15 Only) » Less often
kik Messenger (13-15 Only) » Less often
Discord (13-15 Only) » Used about once a day
Zoom (12-15 Only) » Used about once a day
WeChat (13-15 Only) » Less often
Meipai (12-15 Only) (China Only) » Used about once a day
Tango (13-15 Only) » Less often
Reddit (13-15 Only) » Used more than once a day
Reddit (13-15 Only) » Used about once a day
Skype (13-15 Only) » Used about once a day
Threads (Select Markets Only) (13-15 Only) » Less often
Viber (13-15 Only) » Less often
Douban (12-15 Only) (China Only) » Used about once a day
BeReal (13-15 Only) » Less often
Tumblr (Select Markets Only) (12-15 Only) » Less often
Zoom (12-15 Only) » Used more than once a day
Microsoft teams » Used about once a day
imo (13-15 Only) » Less often
Threads (Select Markets Only) (13-15 Only) » Used about once a day
Meipai (12-15 Only) (China Only) » Used more than once a day
Yubo (13-15 Only) » Less often
Microsoft teams » Used more than once a day
BeReal (13-15 Only) » Used about once a day
Threads (Select Markets Only) (13-15 Only) » Used more than once a day
Skype (13-15 Only) » Used more than once a day
Facebook Messenger Kids (8-12 Only) (Select Markets Only) » Less often
BeReal (13-15 Only) » Used more than once a day
Douban (12-15 Only) (China Only) » Used more than once a day
WeChat (13-15 Only) » Used about once a day
Triller (13-15 Only) » Less often
Tango (13-15 Only) » Used about once a day
Imgur (Select Markets Only) (13-15 Only) » Less often
WeChat (13-15 Only) » Used more than once a day
Tumblr (Select Markets Only) (12-15 Only) » Used about once a day
kik Messenger (13-15 Only) » Used about once a day
Nextdoor (Select Markets Only) (13-15 Only) » Less often
Viber (13-15 Only) » Used about once a day
Facebook Messenger Kids (8-12 Only) (Select Markets Only) » Used more than once a day
Tumblr (Select Markets Only) (12-15 Only) » Used more than once a day
Facebook Messenger Kids (8-12 Only) (Select Markets Only) » Used about once a day
imo (13-15 Only) » Used more than once a day
imo (13-15 Only) » Used about once a day
kik Messenger (13-15 Only) » Used more than once a day
Signal (Select Markets Only) (13-15 Only) » Less often
Yubo (13-15 Only) » Used about once a day
Triller (13-15 Only) » Used about once a day
Tango (13-15 Only) » Used more than once a day
Imgur (Select Markets Only) (13-15 Only) » Used more than once a day
Imgur (Select Markets Only) (13-15 Only) » Used about once a day
Nextdoor (Select Markets Only) (13-15 Only) » Used more than once a day
Viber (13-15 Only) » Used more than once a day
Taringa (Mexico and Spain Only) (12-15 Only) » Less often
Triller (13-15 Only) » Used more than once a day
Yubo (13-15 Only) » Used more than once a day
Signal (Select Markets Only) (13-15 Only) » Used about once a day
Nextdoor (Select Markets Only) (13-15 Only) » Used about once a day
Signal (Select Markets Only) (13-15 Only) » Used more than once a day
Taringa (Mexico and Spain Only) (12-15 Only) » Used about once a day
Taringa (Mexico and Spain Only) (12-15 Only) » Used more than once a day
Omegle (Select Markets Only) (13-15 Only) (Up to 2023) » Used more than once a day
Omegle (Select Markets Only) (13-15 Only) (Up to 2023) » Used about once a day
Omegle (Select Markets Only) (13-15 Only) (Up to 2023) » Less often
Houseparty (13-15 Only) (Q1 2021 Only) » Used more than once a day
Houseparty (13-15 Only) (Q1 2021 Only) » Used about once a day
Houseparty (13-15 Only) (Q1 2021 Only) » Less often
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