GWI Luxury Survey
Reasons for Self-Purchases
Choose audience:
Why do you purchase luxury / designer clothing, footwear, accessories or fragrance for yourself? Please select all that apply
To treat myself to something special / reward myself
29.4%
To own high-quality and well-crafted items
25.1%
To elevate my overall fashion and style
24.5%
To express my personal style and taste
To experience luxury and sophistication
To boost my confidence and self-esteem
To own something memorable / that I will cherish
To own unique and exclusive designs
To own something aspirational
To invest in enduring and timeless items
To own items that reflect current fashion trends
To show my success
To own items seen in media or on celebrities
Don't know / none of these
Other
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