October 2023 Zeitgeist Survey
Singles Day Purchases
Choose audience:
Which of these do you think you will buy on Singles Day 2023?
Clothes
4.3%
Personal care items (e.g. cosmetics, skincare)
4.1%
Leisure / entertainment (e.g. books / films)
2.6%
Personal electronics (e.g. PC / laptop)
2.5%
Gift / present
2.3%
Smartphone
2.3%
Smart devices (e.g. smart speaker, smartwatch)
2.2%
Accessories (e.g. jewelry)
1.9%
Home appliances / devices (e.g. TV, refrigerators)
1.4%
Gaming devices / items (e.g. consoles)
1.1%
Luxury (e.g. designer bags)
0.9%
Home furnishing (e.g. sofa, bed)
0.8%
I'm not sure yet
0.3%
None of these
0%
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