October 2023 Zeitgeist Survey

Licensing Agree Statements

Choose audience:

All Internet users Gamers Gen Z High income Parents Social media users

To what extent do you agree or disagree with the following statements?

Licensed products should accurately represent the brand or franchise its associated with » Somewhat agree

41.6%

I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Somewhat agree

39.9%

I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Somewhat agree

38.1%

Licensed products are more trustworthy than non-licensed products » Somewhat agree

36.9%

Licensed products of a franchise are of a higher quality than non-licensed products » Neither agree nor disagree

33.9%

I am more willing to pay a premium for products featuring popular franchises » Somewhat agree

33.9%

Licensed products of a franchise are of a higher quality than non-licensed products » Somewhat agree

33.6%

I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Neither agree nor disagree

29.6%

Licensed products should accurately represent the brand or franchise its associated with » Strongly agree

29.4%

I am more willing to pay a premium for products featuring popular franchises » Neither agree nor disagree

29.3%

I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Neither agree nor disagree

28.7%

Licensed products are more trustworthy than non-licensed products » Neither agree nor disagree

28%

Licensed products are more trustworthy than non-licensed products » Strongly agree

22.3%

Licensed products should accurately represent the brand or franchise its associated with » Neither agree nor disagree

20.2%

Licensed products of a franchise are of a higher quality than non-licensed products » Strongly agree

17.9%

I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Strongly agree

17.7%

I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Strongly agree

17.1%

I am more willing to pay a premium for products featuring popular franchises » Somewhat disagreee

15.3%

I am more willing to pay a premium for products featuring popular franchises » Strongly agree

14%

Licensed products of a franchise are of a higher quality than non-licensed products » Somewhat disagreee

11.3%

I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Somewhat disagreee

10.7%

I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Somewhat disagreee

9.9%

Licensed products are more trustworthy than non-licensed products » Somewhat disagreee

9.4%

I am more willing to pay a premium for products featuring popular franchises » Strongly disagree

7.5%

Licensed products should accurately represent the brand or franchise its associated with » Somewhat disagreee

I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Strongly disagree

4.5%

I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Strongly disagree

3.8%

Licensed products are more trustworthy than non-licensed products » Strongly disagree

3.5%

Licensed products of a franchise are of a higher quality than non-licensed products » Strongly disagree

3.4%

Licensed products should accurately represent the brand or franchise its associated with » Strongly disagree

1.8%

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