October 2023 Zeitgeist Survey
Licensed Products Purchased in Last Year
Choose audience:
In the last year, which of the following licensed products have you purchased?
Apparel (clothes / accessories)
38.8%
Food / beverages
33.5%
Books / magazines / comics
25.5%
Household items (e.g. bedding)
23.8%
Electronics
23.7%
Video games
22.7%
Toys
19.4%
Sporting goods
18.3%
In-game purchases
16.3%
Music merchandise (e.g. CD / vinyl soundtracks)
13.9%
Board games / games (e.g. Lego)
13.7%
Other
2.3%
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