October 2023 Zeitgeist Survey
Licensed Purchases for Others
Choose audience:
In the last year, have you purchased an item for somebody else because it's related to any of the following?
None of these
28.6%
Movie or TV show
27.3%
Character / franchise (e.g. superhero, video game character)
23.3%
Printed media (e.g. books, comics etc.)
21.3%
Video game
19.7%
Logo or brand
18.4%
Sporting team / athlete
18.3%
Online influencer / celebrity
17.8%
Music artist or band
15.1%
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