October 2023 Zeitgeist Survey
Black Friday Purchase Categories
Choose audience:
Which of these do you think you will buy on Black Friday?
Clothes
24.2%
Gift / present
18.7%
Personal care items (e.g. cosmetics, skincare)
16.2%
Smartphone
12.8%
Personal electronics (e.g. PC / laptop)
12.2%
Accessories (e.g. jewlery)
11.6%
Smart devices (e.g. smart speaker, smartwatch)
11.6%
Leisure / entertainment (e.g. books / films)
10.9%
Home appliances / devices (e.g. TV, refrigerators)
10.5%
Gaming devices / items (e.g. consoles)
8.7%
Home furnishing (e.g. sofa, bed)
7.6%
Luxury (e.g. designer bags)
6.3%
I'm not sure yet
1.6%
None of these
0.1%
Want to get all the results?