October 2023 Zeitgeist Survey

Black Friday Timing

Choose audience:

All Internet users Gamers Gen Z High income Parents Social media users

When do you begin to plan for Black Friday?

About a week in advance

13.2%

2 - 3 weeks in advance

10.7%

A few days in advance

8.7%

A month or more in advance

3.9%

I don't plan ahead for Black Friday shopping

3%

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